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Nayomi UAE KSA is founded in 2009 in Dubai by Celine Steichen and Rebecca Blackwell. The Nayomi story begins with a love of lingerie- and nightwear. In 2009, after working as a marketing executive for several global fashion brands, Celine Steichen decided to start her own lingerie company. Rebecca Blackwell, who had been working in the publishing industry, was also inspired to start her own business and joined Celine as co-founder.

The Nayomi team quickly realized that there was a huge opportunity to bridge the gap between luxury lingerie brands and everyday women who wanted to feel comfortable and sexy in their clothes. Today, Nayomi is one of the leading nightwear and lingerie brands in the Middle East. Nayomi’s collections are designed for everyday women who want to feel confident and stylish. Nayomi has a wide range of products that include bras and panties, sleepwear, robes, shawls and wraps, hats, boots, and more. Each piece is made with quality materials that ensure comfort and style. Nayomi also offers a wide range of sizes so that everyone can find the perfect garment.

Nayomi.com is a fast-growing, premium lingerie & nightwear brand that believes in empowering women to feel confident and sexy. Nayomi was founded in 2012 with a mission to provide high-quality lingerie and nightwear at accessible prices.nIn 2017 Nayomi announced its partnership with the United Nations Population Fund (UNFPA) to help empower women and girls worldwide. Nayomi has since partnered with other NGOs including UNICEF, World Vision, and The Waad Al-Shamal Foundation. Nayomi also sponsors numerous events including the annual Dubai Ladies Cup which raises money for charity.

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